We On is our third collaborative video project with East Texas hip hop artist J Dews. All of the filming took place in our home town of Tyler, Texas over the course of a month and featured cameo appearances from Kris Boykin, Ced and Smallwood. The song is the fourth track on J Dews’ debut mixtape Remember When published by Beezer Entertainment in 2015.
The energy of this particular track is very high and upbeat. It’s very easy to hear with the fast tempo and rapid bass kicks throughout the song and our creative team worked to capture that energy with jerky camera movements to create more ‘intense’ visuals. We paid close attention to the lighting detail with post-production color work setting the tone of the video.
November 7, 2016